Also if you look at the data some of the MMO’s that came before us are having their most successful time in years 5,6 or 7. I still feel there is a lot left. We have countless ideas for future expansions. I speak to the developers and they think Lich King is better than the first expansion, Burning Crusade. And they think that it’s better than the original game. You may think developers would get jaded after working on a product for so long. But when they are saying that Lich King is so exciting and the best they have worked on then that is just music to my ears. I’m really excited.

  Sams also spoke about the progress of the Movie, revealing that producers from one of this year’s summer blockbusters have joined the crew, but sadly, seeing the movie arrive in 2009 looks to be less likely now: We’re in the second or third draft at the moment.